ROSSA NEGRA
I had the pleasure of collaborating with "Rossa Negra," the first ofInternational Fusion Cuisine and Juice Bar in East Lyme, CT, on a special project to design their signature chimichurri sauce bottle labels. At Rossa Negra, every aspect of their restaurant is meticulously attended to, and I approached the label design with the same level of care and precision.
The goal was to create labels that not only reflected the restaurant's passion and flair but also exceeded their clients' expectations. The final design I carefully crafted strikes a perfect balance between modesty and capturing the essence of the dining experience at Rossa Negra. Each label proudly represents the unique fusion of flavors and the culinary artistry that the restaurant stands for.
Project tools and programs: Adobe Indesign, Adobe Illustrator, and Adobe Photoshop
ADAM EQUIPMENT
During a fruitful two-year collaboration, I had the privilege of working with Adam Equipment, a prominent weighing scale manufacturer based in the UK. As a trusted partner, I took on the responsibility of meticulously crafting their diverse marketing collateral, encompassing brochures, extensive 100+ page product catalogs, package designs, and other materials.
Throughout this collaboration, I not only showcased their wide range of professional weighing equipment tailored to various markets, including industrial, laboratory, education, medical, veterinary, botanicals, and retail but also gained valuable insights into the tradeshow industry. Understanding the importance of booth presentation, I strived to make my designs cohesive and efficient, strategically attracting more customers to their exhibit. My efforts aimed to enhance brand visibility and drive interest, ultimately contributing to Adam Equipment's continued success in the market.
Project tools and programs: Adobe Indesign, Adobe Illustrator, Adobe Photoshop
TWENTY2 WALLPAPER
Twenty2 Wallpaper is a prestigious luxury brand specializing in private label wallpaper and textile manufacturing. During my tenure as a graphic designer at this esteemed company, I had the privilege of collaborating with talented artists to create cutting-edge digital wallpaper and textile collections, as well as unique custom projects inspired by their artistic vision. My responsibilities encompassed meticulous handling of customer artwork, ensuring its utmost preservation, while offering personalized support to clients. This involved skillfully arranging and presenting artwork on wallpapers of varying sizes, while safeguarding against any distortions or color discrepancies.
During my time at Twenty2 Wallpaper, I was also entrusted with the responsibility of designing captivating packaging for our private label grasscloth services. This entailed creating sample boxes that showcased over 20 exquisite grasscloth samples, accompanied by a comprehensive pricing and description catalog. Over a span of two months, I meticulously crafted a package design that exuded excitement and craftsmanship, ensuring it would resonate with our discerning clientele.
RHYTHM ROASTING CO
Rhythm Roasting Co, a coffee distributor based in New England is known for their vibrant and exceptional coffee blends, they sought a new visual identity that would align with their dynamic energy.
In response, I embarked on designing packaging and new logo concepts that would encapsulate the spirit of Rhythm Roasting Co. By combining captivating design elements and incorporating their unique brand attributes, I aimed to create a visual representation that accurately reflects their pride in their coffee offerings. Through this rebranding effort, I strived to enhance their market presence and appeal to their target audience.
Programs and tools included: Procreate, Adobe illustrator, Adobe Indesign, and Adobe Photoshop
