Hasta Luego Friend

Hasta Luego Friend is more than just a brand, it's a celebration of fun and unity inspired by the blend of family, music, art, food, drink, and latin cultures. In a world where everyone knows a little Spanish, Their brand brings a playful and humorous touch with Spanglish. At its core, Hasta Luego Friend is about building a community where everyone, regardless of background, is welcomed with open arms.

As the brand expands into a brick-and-mortar space, Their rebrand represents the evolution of Hasta Luego. Inspired by Spanish-style coffee and culture, the design symbolizes growth, movement, and connection. The logo reflects its deeper purpose: creating a warm, inclusive environment that celebrates LGBTQ sapphic identity and shared cultural experiences. It captures both the roots and the rising; honoring where we started, and where we’re going.

The programs and softwares utilized: Adobe Illustrator & ProCreate