“Brilates Body LLC”

Brilates Body, a Pilates studio with a strong commitment to inclusivity and community, sought a refreshed, organic brand identity that would feel welcoming and empowering—especially for the BIPOC community. The goal was to create a visual system that communicated strength, wellness, and authenticity while breaking away from the sterile, overly minimalist aesthetics often associated with boutique fitness.

I developed a comprehensive branding kit featuring:

• Primary & Secondary Logos — Clean yet approachable designs with natural shapes and fluid movement, reflecting the studio’s balance of structure and flow.

• Typography — A modern sans serif paired with subtle, organic styling to convey approachability and clarity.

• Color Palette — Earthy, grounding tones of deep green, warm gold, sage, and soft neutrals, evoking nature, wellness, and harmony.

• Custom Icons — Simplified, inclusive illustrations that reinforce accessibility and representation within the Pilates space.

This refreshed visual identity equips Brilates Body with a cohesive and versatile brand system supporting marketing materials, signage, social media, and community outreach while authentically representing its mission to be an inclusive, uplifting space for movement and healing.

The programs and softwares utilized: Adobe Illustrator & Procreate